Those candid shots you see in annual reports and marketing materials? 99.9% of the time they’re posed, and most are simply not believable. It’s a challenge, to be sure — but I have a few tricks up my sleeve for such sessions. Here’s a sampling from a recent photo shoot with two NYC co-CEOs, including one outtake.
Brett Deutsch is co-owner and chief photographer of Headshots NYC, Gotham Family Photos and Deutsch Photography. Formally trained at the New York Institute of Photography, the School of Visual Arts and Pomona College, plus nearly 20 years of photography in New York City and on all 7 continents. His work can be found on The New York Times. Time Out London. Dallas Morning News. Backstage, and on countless websites, newsletters, annual reports and other publications.