Think through your headshot. To convey your work environment or industry, environmental photos work best. Website? Consider look & feel — what fits with the content? Sometimes a single shot can be multi-purposed with cropping magic. Here’s one photo cropped 4 ways to achieve different goals:  traditional crop for consistency in corporate marketing materials & websites; square for a LinkedIn profile; wide so copy can be dropped in for a presentation or publication; close, which many pubs prefer (e.g., the NYT or WSJ).

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