When a Group Photo Becomes Part of Your Brand
A group photo can start with a simple purpose: getting everyone together in one frame. Maybe it happens at a company event, after a meeting, during a conference, or when…
30 Years of Thinking About It. Now I’m Running the NYC Marathon.
For 30 years, I’ve thought about running the New York City Marathon. Thirty years ago, I first cheered on two friends running the race, and somewhere along the way I…
What Your Headshot Leaves Out
A professional headshot can do a lot. It can introduce you on LinkedIn, put a face to your name on a company website, and give clients, colleagues, or the media…
A Business Can Outgrow Its Image Before It Outgrows Its Brand
A business can change quite a bit without changing its name or logo. Maybe the company has grown from a small team into a larger organization. Maybe it has moved…
You Want to Look Professional. Not “Photographed.”
There’s a difference between looking prepared for a professional headshot and looking like you’ve been prepared for the photograph. You want to look confident, capable, and like yourself. Not overly…
Not Every Team Needs the Same Kind of Group Photo
When you’re arranging a group photo for your company, it’s easy to assume there’s one standard approach: get everyone together, line them up, and take the picture. But your leadership…
Gloria Steinem and the Courage to Begin
“The truth will set you free... but first it will piss you off.” - It’s one of those quotes that makes you laugh a little, then pause because... well, yeah.…
Photographing Experts Who Need to Look Approachable
Some professionals need their photographs to communicate experience, knowledge, and credibility. But expertise can be tricky to photograph. A portrait that feels too formal may create distance. One that feels…